If you are in the process of actively telling or writing a story, every element needs to support the storyline like an invisible rope that links all elements of your…

Good work and good communication will lead to a good reputation, close relations and successful business. What determines how other organizations, partners and potential customers and supporters perceive your organization?…

A story, especially a story of change, will only be listened to if you are able to link up to the cultural identity of this group you are communicating with.…